Featured Post

It is hard to define the words true American Essay

It is difficult to characterize the words genuine American. There are a wide range of characteristics in an American that don’t consi...

Monday, January 6, 2020

Value Chain And DS Agency. Whether Selling A Product Or

Value Chain and DS Agency Whether selling a product or producing a service, companies have to find and establish a set of competitive advantages (Gertner, 2013). These advantages should be advantageous to the customer and also be sustainable to the company (Gertner, 2013). The value chain is a tool that companies can use to analyze the steps they need to take to provide the highest level of service to its customers and create a competitive advantage (Blocher, Stout, Juras, Cokins, 2016). The value chain analysis tool can be taken to the next level when companies utilize it to help them assess where they can reduce costs, which processes are not competitive or productive, and if there are any steps that can be outsourced (Blocher, et†¦show more content†¦The value chain works to uncover processes within processes so that the management team can identify which processes are linked together and which processes are not needed at all (Gertner, 2013). When Porter originally developed the concept of the va lue chain, he identified five activities that are primary within any company and four activities that support the primary activities. The five activities that are primary are operations, inbound and out bound logistics, service, and marketing and sales (Pivoda, 2014). The four support activities are, human resource management, firm infrastructure, procurement and technology development (Pivoda, 2014). All of these activities pulled together are the independent activities that are actually interdependent on one another to a company’s success (Pivoda, 2014). The value chain evaluates each of these to determine how they can be improved to better prepare the company’s future. The value chain management system works by looking into each system and/or process within the agency and evaluates them for defects. The value chain starts with the inbound and outbound logistics of the company. These are defined as the planning processes, storage and flow of goods, services and any related information from the company to the customer (Chan, 2007). Operations are the nextShow MoreRelatedDesigning and Managing Integrated Marketing Channels3538 Words   |  15 Pagesmerchandise are called ________. 2. Companies that search for customers and may negotiate on the producer’s behalf but do not take title to the goods are called ________. 3. Transportation companies, independent warehouses, banks, and advertising agencies that assist in the distribution process but neither take title to goods nor negotiate purchases or sales are called ________. 4. One of the chief roles of marketing channels is to convert potential buyers into profitable ________. 5. A marketingRead MoreStudy Quiz for Chapter 15 Kotler8303 Words   |  34 PagesChapter 15: Designing and Managing Value Networks and Channels GENERAL CONCEPT QUESTIONS Multiple Choice 1. Intermediaries who buy, take title to, and resell the merchandise are called ________. a. retailers b. facilitators c. marketers d. agents e. merchants Answer: e Page: 468 Level of difficulty: Easy 2. Companies that search for customers and may negotiate on the producer’s behalf but do not take title to the goods are called ________Read MoreDesigning and Managing Integrated Marketing Channels3547 Words   |  15 Pagesmerchandise are called ________. 2. Companies that search for customers and may negotiate on the producer’s behalf but do not take title to the goods are called ________. 3. Transportation companies, independent warehouses, banks, and advertising agencies that assist in the distribution process but neither take title to goods nor negotiate purchases or sales are called ________. 4. One of the chief roles of marketing channels is to convert potential buyers into profitable ________. 5. ARead MoreMarketing and Supply Chain Management22997 Words   |  92 Pages_____________ 1. Google, Facebook and YouTube are all innovative, and each company has succeeded because it provided value to its customers. True 2. Marketing is an activity that only large firms with specialized departments can use. True 3. False The group of firms that makes and delivers a given set of goods and services is known as a supply chain. True 9. False The goals of marketing promotion are youth, style, and sex appeal. True 8. False ThoughtsRead MoreRole of Supply Chain in the Operational Efficiency of a Firm2671 Words   |  11 Pagesï » ¿How improvement in the performance of the Supply Chain could impact a Firms Sustainability INTRODUCTION The Supply Chain plays an important role in the operational efficiency of a firm. With a good performance of its supply chain, a firm can ensure the smooth running of its operations and steady growth in its business size (Bamford Forrester 2010). Supply chain members can help the firm in increasing the customer satisfaction for its products by supplying the best quality raw material and renderingRead MoreVariable Cost and Correct Answer23992 Words   |  96 Pagesthis information for questions that refer to the World Tennis Ball (WTB) Company case. World Tennis Ball Co. (WTB) makes tennis balls and sells them only in the U.S. Raul Fernandez, the firm s marketing manager, is comparing his firm s distribution with two major competitors. 1) WTB sells its products through four regional distributors who then sell to 22 sporting goods wholesalers. The wholesalers sell to a total of 7,000 retail outlets. From its website, WTB also sells directly to any customerRead MoreTour Operator1671 Words   |  7 PagesOperators 3 a. The Domestic Operators 3 b. The Incoming Tours Operators 3 c. Mass Market tour operators 3 d. Specialist tour operators 3 e. Independent tour operator 3 4. Forces affecting on tour operators 4 a. External 4 b. Internal: 4 5. Package Holiday or Inclusive Tour 4 a. Inclusive tour Product Transport 4 b. Inclusive tour Product-Accommodation 4 c. Inclusive Tour Product Transfer and extra 4 6. Planning, marketing and negotiating package tours 5 a. Market research 5 b. NegotiatingRead MoreMarketing Channel44625 Words   |  179 PagesMarketing Channels: Delivering Customer Value 1) Which of the following is NOT a typical supply chain member? A) resellers B) customers C) intermediaries D) government agencies E) raw materials supplier Answer: D Diff: 1 Page Ref: 337 Skill: Concept Objective: 12-1 2) ________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service. A) Downstream from B) UpstreamRead Moretest bank16982 Words   |  68 Pagesstated B) real C) unstated D) delight E) secret 2) Companies address needs by putting forth a(n) ________, a set of benefits that they offer to customers to satisfy their needs. A) demand B) offering C) target market D) value proposition E) brand 2) _______ 3) Automobile manufactures, new car and used car dealers, financing companies, and insurance companies are all part of the automobile ________. A) marketportal B) marketplace C) metamarket D) marketspace E) metamediary Read MoreMarketing and B. Market Development3395 Words   |  14 Pages  Fernando was thrilled to find out that his company had just decided to invest a great deal of money in the product he was managing. He knows that even with its recent high rate of growth and the fact that it dominates its market, he would need more money to establish it firmly. Using the BCG portfolio analysis, his product would be classified as a(n):   A.  star. B.  cash cow. C.  question mark. D.  dog. E.  Anchor 2.  Adrienne decides to add new sales representatives and increase advertising in her

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.