Marketing Strategy and Plan Health Conscious People

Question: Discuss about theMarketing Strategy and Planfor Health Conscious People. Answer: Marketing Analysis: Dear Friends, Refer to the SWOT analysis made by Marketing Strategy Team about the exploration of new market in Australia emphasis is to be given on the suburb areas with affluent, health conscious people. To keep in mind competitive factor, the expansion proposal is as follows:- Identification of New markets: Ringwood- Eastern Suburb of Melbourne Fitzroy- Inner city suburb of Melbourne Petersham- inner west suburb of Sydney St Lucia- Inner city suburb of Brisbane Expected contribution of these new markets for business growth: All these new locations chosen for business growth have the potential to provide good business opportunity related to the service extended by Tri Fitness. The expected business growth from these sites can be generated as follows:- Ringwood- can generate business of $ 40,000 per month with the partnership of health clubs and swimming pools. Fitzroy- can generate business of $ 20,000 per month by making strategic alliance with leisure clubs Petersham- can generate business of $ 30,000 per month by making partnership with the existing swimming pool Lucia- can generate the business of $ 25,000 per month by providing the service to the people through community health organizations Steps to identify potential market opportunities of these markets: To enter- Entering in these markets will be easier as the inhabitants of those places need this service in economic way to pamper their health awareness. To shape- initial arrangements are to be made with the strategic partners like swimming pools, leisure clubs and health clubs and the community health organizations of the local authorities(Berry, 2005). To influence- A good advertisement with the brand name and logo of Tri Fitness in the local newspaper will do the needful to influence the target audience which can be derived through a brisk market research(Palin, 2015). Please revert with your feedback, Regards, Task B: Marketing Opportunities: Dear Friends, Refer to my Email and subsequent reply from your end regarding the marketing ideas innovated at your end, given below further elaborate presentation for your perusal. Refer to my earlier mail I have given the prospect of business growth in the new markets which had been reviewed by you and the reply had encouraged me to give more specific idea related to business growth of the new places, as specified by me. The expected business from Ringwood can have the potential of generating business worth $ 50,000 per month considering the target audience and their awareness related to health consciousness. The competition will not be so hard as I have expected as the supply and demand line of health fitness business is not catered there with abundance. Fitzroy has the lesser potential as I have predicted but the feedback from your team can not allow me to be so optimistic, hence the projected business from this area can be considered as $ 10,000. Petersham Is with the population who has the regular habit of going to the health clubs or passing time in the swimming pools. The report from your team makes me optimistic of getting the business of $ 40,000 per month with additional awareness program to be made in the community. St Lucia will feature with the expected business range of $ 20,000 initially as the population there with health consciousness is already with the practice of going to the healt h clubs and the stiff competition will yield with the turnover of $ 20,000, as anticipated(Entrepreneur, 2003). To endorse the innovative ideas to exploit the marketing opportunities, I can highlight on the issues of: Identification of target audience followed by direct interaction Provide the list of facilities to be extended to them for membership they enter Direct FM advertisement in the morning from 7 to 8 Am to catch the target audience Hope the same will be good for exploration of new market in the specified areas. Feel free to revert for any other suggestions. Wish all the best. Regards, References: Berry, T. (2005, June 13). Conducting a Market Analysis for Your Business Plan. Retrieved November 26, 2016, from Entrepreneur: https://www.entrepreneur.com/article/78002 Entrepreneur. (2003, November 03). 7 Steps for Generating New Business Opportunities. Retrieved November 26, 2016, from Entrepreneur: https://www.entrepreneur.com/article/65210 Palin, M. (2015, October 13). What does your choice of suburb say about you? Retrieved November 26, 2016, from News: https://www.news.com.au/lifestyle/home/outdoors/what-does-your-choice-of-suburb-say-about-you/news-story/a2058db9fec49eb4b76be13109443706